Testing leaves no room for guesswork and can be employed to ascertain which content or creative variation produces the best improvement for achieving business goals.

ROIGAIN provides consulting services for optimising your website using AB and Multivariate testing. Using these testing methods we are able to collect qualitative and actionable data for your site that you can use to make bottom line affecting business decisions.

With A/B testing you can test 2 or more versions of the same page. Each version of the test page should have unique combination of design, content and graphics. This type of testing is easier to setup, implement and analyse.

Multivariate testing on the other hand is used to test different elements on the same page. A single web page is segmented into modules and each module has 2 or more variations. In this type of test different modules/elements on the page can be simultaneously tested for best possible combination.

ROIGAIN makes it easier for you to test and experiment. You have an option of choosing between JavaScript based testing or a non-intrusive method of testing where no code additions or modifications are required on your website. Both these methods ensure that your are getting the most from visitors that are arriving at your website by developing a content and creative combination that delivers revenue impacting results.

today to know how we can dramatically improve your site performance and user experience.